"How To Get Paid To Prospect"

"How To Get Paid To Prospect"

Today we’re going to talk about money, and how to make more of it, starting right now this very day, in your business.

So here’s our staring point… On average, 97% of your prospects are never going to buy your products on become distributors. That’s just a fact.

Second, you need to understand that there is a cost associated with finding good quality prospects.

On average, most people will probably end up spending $5 to $20 per lead that you produce yourself with advertisements or that you buy from a lead company.

On the low end, that comes to $500 spent per 100 leads.
2 or 3 out of those 100 people MIGHT buy your products or become a distributor.

That means that you’re only tapping into 2 or 3% of your potential income!

That should be a massive epiphany for many of your right now.

You should be shocked and appalled by the fact that if your sole goal is to build a downline, that you’re going to miss out on 97% of your potential income.

Not only that, but the reality is that if you don’t go out and find a way to monetize the other 97 leads that said no, you’re probably going to go out of business, and that’s all there is to it. We’ll here’s how to fix that…

We already know that most people are skeptical, lazy, and would rather learn how to do something than actually do it, so why don’t we tap into that psychology and give them what they want…

Instead of immediately asking them to put down $300 to $3,000 to become a distributor, why don’t you market and promote a front-end retail product for $29 that basically allows them to take a test-drive.

A course or training guide that teaches them how to build a successful business. And by the end of that course, they’re so sold on your opportunity that they call you up ready to get started.

Remember…
"Nobody who bought a drill actually wanted a drill, they wanted a hole.
Therefore, if you want to sell drills, you should advertise and sell information about making holes – NOT information about drills.

This will give you an opportunity to monetize 10-20% of your leads, instead of just 2-3%.

Magnetic Sponsoring teaches you how to implement this model into any business and I gave a copy of it to my friend Jay a few months ago. He followed the instructions in this chapter of the book and put together a 1 hour DVD to sell to their prospects for $49.00.

Within the first 20 days, the company had record month, recruiting more customers and distributors than any other time in their history.

AND… the sale of the DVD’s put an extra $145,000 of gross revenues PER MONTH, into Jay’s business. That’s a new 7-figure income stream for those guys just from what they learned in Magnetic Sponsoring, and I have dozens of other success stories just like this one.

Right now, there’s a very good chance that you’re only making money when you sponsor a new rep, but unless you have mastered that process, the learning curve is going to cost you dearly.

You need to make money during your daily prospecting whether people join your organization or not, and the key to doing that, is to market an inexpensive RETAIL product!

It’s much faster and easier to make $500 in retail sales than it is to build a $500 residual check!!!!

Those quick sales are what pay for your leads and ads and perpetuate your business so that you can stay in the game long enough to build and leverage the buying power of a large organization.
Not only is the money important for financial reasons, but it’s vital to your mindset as well.

When you have money coming in, even if it’s just a few hundred dollars per month, the desperation disappears. The anxiety disappears. Checks don't bounce. The spouse stays happy.

Their learning curve is paid for, and NOW, you have a new retail customer who is much easier to bring into the business because a relationship has been established.

The question is, what do you retail?

Do you need to sell 5 bottles of your vitamin product everyday?
No, that’s not exactly practical.

You need to retail something which can be sold AUTOMATICALLY through direct response
advertising.

That means sales come in 24/7 with or without your direct influence.

Many of our affiliates choose to promote the Magnetic Sponsoring products through our affiliate and lead generation system because we do all of the marketing for them.

I won’t get into it now, but this lets you monetize your leads and make a retail income, even if someone doesn’t join your primary opportunity.

Imagine what would happen to your business if you made an extra $300-$3,000 per month whether you sponsored a new rep or not.

Imagine what would happen if you put that money back into your business for even more advertising the next month…

Retailing information to your leads is a necessary part to your long-term success because you need to make money. Not next month, not next year, but right now.
Automatically. Hands free.

Without having to be a master recruiter.
Without having to put fliers on cars. Without having to spend $500 per month on leads, and without having to drag your buddies to an opportunity meeting.

So here's the formula of the MLM Masters:
You place ads.

But unlike everyone else out there losing their shirt pitching their primary business opportunity, you’re promoting an inexpensive retail product first.

Something that can be marketed automatically and purchased directly from the web without your direct involvement.

A great example of this would be the Magnetic Sponsoring course.
The retail sales pay for your ads and your new customers become your leads!
This means you can advertise MASSIVELY and ENDLESSLY at no cost to you! Which means you can generate as many leads as you’d like at a discount, or even free.

The real marketers in this industry who treat their business like a business do three things…

First, they retail generic information.

Second, they advertise that information instead of their business.

Third, they backend their prospects into their primary opportunity weeks or months down the road after they’ve already turned them into a paying customer on the front end.

This is called a marketing pipeline and with today’s technology, you can completely automate the process.

Let me give a very basic example of what this looks like…
You place some advertisements online which drives traffic to a lead capture page you’ve put together which gives away free tips on how to build a successful home business.

The prospect enters their email address and starts to receive your helpful emails.
Within those emails, you promote a course that costs about $40. The readers can go directly to the sales page for the product and place their order 24/7.

Every time you sell a copy of the course, you make $20.00.
That’s money that goes back into your pocket before they’ve even joined your primary business.
Now let’s say that in the 5th email you send them, you give them tips on how to choose the right home based business.

Within this email, you tell them why you joined your particular company and sell them on why you believe it’s the best option for them as well.

Some will get started, and others won’t, but I hope that you can see how this marketing pipeline works.

Obviously the first part of this process has to do with writing and placing your own advertisements.

Unfortunately, because this is an industry of marketing and promotion pursued by people who have no idea how to market or promote, there’s a very good chance that you have no idea how to write a truly effective ad.

Fortunately, I have earned a reputation for being one of the top copywriters in the entire industry, and here are a few of my best tips on how to write incredibly effective ads that will cause your prospects to respond quickly and buy your products…

Discover how to write effective ads in in the next post tomorrow.

Get Your Copy Of Magnetic Sponsoring Today... You'll Learn How To Create Endless New Leads And Attract Hundreds of New Customers And Distributors To You Forever!

You may use this article to post on your blog or website as long as you do not change anything in the article including the links and full give credit to the author.

"How To Turn The People Who Said "No" Into Profit"

"How To Turn The People Who Said "No" Into Profit"

If you’ve ever had a prospect say no to your business, this video will reveal why that happens and how to avoid it.

The first thing that we need to understand is that every single action and decision every person on this planet makes is based on one single thing:

“The desire to avoid pain or acquire pleasure.”

That's it...
From the length of your hair, to the fact that you opened this email, even the job you chose were all decisions made because they gave you pleasure or helped you avoid pain...

This is very important for you and I as networkers to know because it will allow us to do our job (which is to market & promote) much more effectively.

For example:
When our prospects say no, it's because the perceived pleasure they would gain from starting a business did not out-weigh the pain of the start-up costs, or moving outside their comfort zone.

You can get them over this perceived pain, by positively pumping up their emotional states.
You see, every single thing we buy stems from emotion. You bought the clothes you’re wearing right now because of how they make you feel.

You chose the car you’re driving because it’s nice and makes you feel proud, or because it was inexpensive and you felt great saving that money, or because you avoided the pain of spending too much.

You bought into your business because it gives you a feeling of hope that you can achieve more, or because it’s going to eventually help you avoid the pain of going to a job you really don’t like.

So if you want to get fewer no’s and more yes’s when you prospect, you need to realize that buying into a business and a dream is based on emotion.

How is buying into this business going to make them feel better? How is it going to help them avoid pain.

Once you’ve communicated the benefits that can come from your business, you need to help them justify their decision with logic, which is what all of us do…

You REALLY bought that new Lexus because of how it made you feel, but you keep telling yourself and everyone else that you bought it because it’s a new hybrid model that gets more miles per gallon, which is better for the environment.

You bought into your business because of how it would make you feel if you tripled your income, but you justified the decision to get started with the fact that it’s a ground-floor opportunity with an experienced management team.

But you need to be careful.
Getting started has to be their idea, not yours.

If you get someone on a big, exciting over view call or meeting, and pump their emotional states up in order to inspire them to become a distributor right there on the spot, its probably going to back fire on you once that emotional state wares off.

This is called buyers remorse, and that’s what happens when a talented sales person is put in front of someone who doesn’t really know what they want.

Again, if you want a prospect to become a distributor, make sure that it’s their idea because once someone has had the time to completely digest this decision, they become committed, and they’re in it for the long-haul which is what you want in a team member.

The best way to allow someone to sell themselves is to continually market to them over a period of time.

Everyone’s different. Some people will sell themselves within a day or two. Others will take weeks or months. The point I’m trying to make is that it has to be on their time table and not yours, so get rid of the pressure tactics and incentives and you’ll start sponsoring higher quality people.

Now what we’re really talking about here is psychology, and there are six key points regarding human nature that you absolutely must know in order to be the most effective marketer possible and I’m going to share 3 of them with you today.

I just gave you the first.

The second is that most people are lazy. They want better, faster, and cheaper.
Any time you can pre-package or manufacture an end results for someone, you’re probably going to sell a lot of that product or service.

Think about diet pills… You can eat anything you want and still lose weight just by taking our pills.

Look at the lead generation companies. Most people don’t want to learn how to market and produce their own leads. They’d rather pay a lead company to do that for them.

I’m sure you get the idea…

Now the third is that most people would rather learn HOW to do something, than actually do it. They purchase the hope of a result, instead of actually working for it.

I'm sure you've seen the evidence of this many times over in your business.
How many distributors do you have that started their business, but never did anything with it?
Most of them right?

They fell into the emotional trap we mentioned before and experienced buyer’s remorse.
They didn’t make a solid, committed decision. They gave into their emotions, and when those emotions wore off, their desire to become entrepreneurs faded away.

The simple fact of the matter is that this is going to happen with 80% of your prospects and distributors.It’s the 80/20 rule and you’ll never avoid it.

Most people are lazy. They purchase hope. They are under the impression success comes from something outside themselves.

If you do not come to the table with this knowledge, it will drain your bank account dry faster than you can imagine.

BUT! There is a way you can use this to your advantage and turn these people into a profitable part of you business. In fact you must. You don’t have a choice because they are going to make up the majority of your prospects.

So now that we know a little bit more about what makes us as people work… What makes us buy, and what makes us respond to an offer, let’s talk about a HUGE problem faced by home business owners…

And that is profitability.

In fact, 9 out of 10 home business owners will spend more money than they ever make, which means there’s a very good chance that as of right now, you’re one of them.

That’s ok. I was in the same position for over 6 years.

And it's almost like a right of passage in this industry.

Like a battle scar shared by those willing to seek and fight for financial independence.
There will ALWAYS be a price to pay for your education.

But what you’ll be glad to know, is that there’s a very specific reason why most networkers aren’t making a profit, and an equally simple solution.

In fact, my friend recently took a method I teach in Magnetic Sponsoring, and used it to make an extra $145,000 per month in less than 60 days.

So here’s how that was done…
Discover these secrets tomorrow in video number 5.

Click Here To Get Your Free Video Training Of Magnetic Sponsoring Today... You'll Learn How To Create Endless New Leads And Attract Hundreds of New Customers And Distributors To You Forever!

You may use this article to post on your blog or website as long as you do not change anything in the article including the links and full give credit to the author.Copyright © Frank Tocco 2008