Social Marketing Is The Democratization Of Information

Social media marketing: Participatory online media where news, photos, videos, and podcasts are made public via social media websites through submission.

The yellow pages of Social Networking or the Social Networking Directory is the largest searchable directory on the world wide web.

Social Media Marketing Definition: Social Media and social marketing is the democratization of information, transforming people from content readers into content publishers. It is the shift from a broadcast mechanism to a many-to-many model, rooted in conversations between authors, people, and peers.

Social media uses the “wisdom of crowds” to connect information in a collaborative manner. Social media can include Internet forums, message boards, weblogs, wikis, podcasts, pictures and video. Technologies such as blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, group creation and voice over IP, to name a few.

Social media applications are Google (reference, social networking), Wikipedia (reference), MySpace (social networking), Facebook(social networking), Last.fm (personal music), YouTube (social networking and video sharing), Second Life (virtual reality), and Flickr (photo sharing).

Social Media or Social Networking(industry term) has a number of characteristics that make it fundamentally different from traditional media such as newspapers, television, books, and radio.

Social media is not finite: there is no set number of pages or hours. The audience can participate in social media by adding comments or even editing the stories themselves. Content in social media can take the form of text, graphics, audio, or video. Several formats can be mixed. Social media is typically available via feeds, enabling users to subscribe via feed readers, and allowing other publishers to create mashups.

Social Media signifies a broad spectrum of topics and has several different connotations. In the context of Internet marketing, Social Media refers to a collective group of web properties that are driven by users.

For example, blogs, discussion boards, vlogs, video sharing sites and dating sites. Social Media Optimization (SMO) is the process of trying to get ones content more widely distributed across multiple Social Media networks.

Social Media has two important aspects. The first, SMO, refers to on-page tactics through which a webmaster can improve a website for the age of social media. Such optimization includes adding links to services such as Digg, Reddit and Del.icio.us so that their pages can be easily 'saved and submitted' to and for these services.

Social Media Marketing, on the other hand, is an off-page characteristic of Social Media. This includes writing content that is remarkable, unique, and newsworthy. This content can then be marketed by popularizing it or even by creating a “viral” video on YouTube and other video sites.

Social Media is about being social so this off-page work can include getting involved in other similar blogs, forums, and niche communities. Search Engine Marketing or SEM involves utilization of all available Social Networking platforms to brand a product using Search Engine Optimization or SEO techniques of communication, to the end consumer.

You may use this article to post on your blog or website as long as you do not change anything in the article including the links and full give credit to the author.

Pick up your copy of the Social Networking Directory, the yellow pages of Social Networking.

Sincerely,
Frank Tocco--Marketing Mentor
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How To Use Social Networking To Grow A Thriving Business

Social Networking - perhaps you've heard of it before, but are not quite sure what it means.

Social networking is the grouping of individuals into specific groups, like small rural communities or a neighborhood subdivision, if you will.

Although social networking is possible in person, especially in schools or in the workplace, it is most popular online. This is because unlike most high schools, colleges, or workplaces, the internet is filled with millions of individuals who are looking to meet other internet users to develop friendships and business relationships, too.

When it comes to online social networking, websites are commonly used. These websites are known as social sites. Social networking websites function like an online community of internet users. Depending on the website in question, many of these online community members share a common interest such as hobbies, religion, or politics.

Once you are granted access to a social networking website you can begin to socialize. This socialization may include reading the profile pages of other members and possibly even contacting them.

So how do you use social sites to promote and grow a business online? Well that's a great question and one worth investigating.

You see, the old way of networking and meeting people at a function was effective but the difference with social networking is it's permanent.

For example, imagine that you're at a social event and you're mixing with the crowd there and talking about your business. Some will be interested and some will not. Eventually, everyone would go home and maybe you got a few leads from the meeting.

Now fast forward and imagine you're at a social event where all the people are really interested in what you're talking about and everything you say about it is permanently recorded forever. In fact, years later someone comes into the converstion and the words you shared are still there.

Can you see how this would have an impact on your business? If used properly you would be talking to thousands of people forever about something they are deeply interested in. This is something worth looking into for any serious marketer regardless of what you're marketing.

Once you've convinced yourself that you are sufficiently informed, you can begin to search for networking communities to join. This can easily be done by performing a standard internet search. Your search will likely return a number of results, including MySpace, FriendWise, FriendFinder, Yahoo! 360, Facebook, Orkut, and Classmates.

Or, click here to get the biggest Social Networking Directory that i have ever seen online.

If you're using Social Networking and getting results, please share what you know on this blog by posting a comment at the end of this article and if you have questions ask away.

This blog IS a social site and your input has real and lasting value. Please inform the rest of us of your experience in social networking and we will all grow stronger together.

Sincerely,Frank Tocco--MLM Mentoring


You may use this article to post on your blog or website as long as you do not change anything in the article including the links and full give credit to the author.Copyright © Frank Tocco 2008