Oct 30, 2009

Sneak Peek Into a Super Underground Marketing Method

I've just been given a sneak peek into a super underground marketing method. I thought I knew a lot about marketing, but when I saw this technique I was amazed at the results! The craziest part is that you can literally get targeted visitors for less then ONE CENT!

This video is completely FREE to watch and you have got to check it out right now (Click Link Below)
==>> http://tinyurl.com/yfvtj7u

I am completely floored and amazed at what I have just seen...

The video is from a guy named Kris Trujillo. Kris is a super affiliate that has helped generate THOUSANDS of dollars for different CPA networks. He also builds MASSIVE lists overnight!

The great thing about Kris is that he is a marketer in the trenches. He knows his stuff and he is always adapting his marketing strategies to the ever changing Internet. The techniques he teaches are leagues ahead of other marketers. No one is teaching this stuff online!

Unfortunately there are going to be plenty of angry and upset "Gurus" as Kris is about to expose an extremely LUCRATIVE method for marketing online. His method can literally be used to milk the online world for THOUSANDS of leads overnight!

Rumor has it that he is EXPOSING one of the most powerful MARKETING formulas online that uses SECRET TRAFFIC funnels to bring in some EXPLOSIVE PAYDAYS!

I've seen live proof of over 9179 leads generated in less than 24 hours and you gotta see it yourself to believe it:
==>> http://tinyurl.com/yfvtj7u

Most Gurus will tell you that affiliate marketing is the easiest way to earn big money online, and although this can be true to a certain extent, they never tell you the ad costs and complexities in setting up a profitable campaign and then scaling it up to earn the really big numbers.

All of this is actually a lot more difficult than it is made out to be in most of the online courses you have bought.

The SECRET to EARNING BIG CASH with affiliate marketing is to do it with cheap targeted traffic. I'm not talking from traffic brokering websites that sell your ad on a parked page… I mean an aggressive form of marketing with POPUP WINDOWS! This is what the people in the know have been trying to hide for a very long time.

Kris teaches an intrusive marketing method that only the biggest affiliates are currently using! His technique utilizes popup IN YOUR FACE advertising techniques that can be so targeted leads will beg to be on your mailing list.

These popup windows can be SUPER TARGETED and can generate INSANE CONVERSIONS. This is hands down…way more powerful than any other form of affiliate marketing!

See the PROOF With your own eyes HERE NOW for FREE:
==>> http://tinyurl.com/yfvtj7u

Kris is an extremely talented Internet Marketer with a large reach in the Affiliate Marketing industry. He has personally trained dozens of affiliates in this marketing strategy. Helping several Affiliates generate over $300,000 a MONTH!

The amount of people that made a downright filthy income with his techniques that he is revealing in the course are quite frankly SHOCKING!

This is hands down the most Secretive Underground Marketing formula ever to be released online and you would be CRAZY if you didn't check this out:

==>> http://tinyurl.com/yfvtj7u

The Second part of the big deception online is that you need to use Google Adwords, Yahoo, and Bing to make the real cash on the internet.


Although yes search engine marketing (SEM) is a truly powerful system to use in your marketing, the fact of the matter is that the competition on adwords alone is insane, and unless you have a big ad budget and a lot of time on your hands to test your campaigns, be prepared to get wiped out


The truth is you don't need Google, Yahoo, or Bing...

Kris explains how you can harness the power of other peoples websites to help you generate mass amounts of traffic for DIRT FREAKIN CHEAP! The cheapest traffic sources that Kris uses bring in
SUPER targeted visitor to his website for less than $0.02. Then he turns the traffic around and converts them into a lead for whatever niche he wants.

You could almost call him the Pied Pipper of Marketing. Leading the masses to his sites and coercing them to join his personal mailing list… Then … He shoves them off to CPA offers where he can turn that $0.02 visitor into a $4.00 commission. AMAZING. I can literally watch this guy work all day long!

Like I said before this is the guy to listen to when you want the real underground knowledge of how to earn big bucks online and you would be crazy if you didn't check this out.

==>> http://tinyurl.com/yfvtj7u

I personally cant wait to find out more myself and am going to be following this thing like a Hawk. It looks so good that its almost scary and I am not going to lie to you but I am real excited!

After all, who in their right mind would refuse an underground system to generate six figures with No Google, No Yahoo, and No Bing… Best of all… You capture the lead and sell to them day in and day out. Anytime you are running low on cash… Or maybe you just want to go out and buy a new car… Just blast your newly formed list with a HOT offer.

I'm off to check out the affiliate section for his site now to get more INSIDER Information. Why lie? This is so hot if you don't buy it you'll be crazy. Rumor has it… Kris made Chuck Norris cry… I suggest you watch his FREE Revealing Video here:
==>> http://tinyurl.com/yfvtj7u

Frank Tocco
P.S. This Secret Page will be taken down in exactly 24 hours and will never be up again so if you want some real insider information from someone who has proven to be a success in this industry and helped many others achieve the same results you should stop everything else you're are doing right now and check this out.

==>> http://tinyurl.com/yfvtj7u

You may use this article to post on your blog or website as long as you do not change anything in the article including the links and full give credit to the author.

Oct 6, 2009

What's Facebook Got To Do With Growing Your Business?

Recently, I ran across a blog that touted 32 ways to use Facebook for business. As of late, I had joined the estimated 250 million people using Facebook socially to connect with old friends; however, I hadn’t really explored the idea of using Facebook to grow my business.

I wasn’t sure about using a social network for business; so, the question remained, what does facebook have to do with growing your business? After I ran across a study from emarketer that said Facebook recently became the most popular US social networking site, I thought— why not?

With over 120 million people logging on at least once a day, I thought it was worth finding out more. Here are four things that may help you if you’re considering using facebook to help you grow your business.


Because millions of people are using facebook, it doesn’t necessarily mean that your sales are going to suddenly sky rocket. The average age of a facebook user is about 18-25; however, the demographic of those 35 and older is growing at an astounding rate; with a whopping 70% of facebook users residing outside of the US.—ask yourself, who does your product or service target, who currently uses it, and if you’re thinking of entering a new market, who do you want to use it?

It’s a good idea to profile your customer and compare them to facebook’s statistics before diving in. This information will become useful if you decide to use facebook ads to promote your business. More on this later…


If you’ve already on facebook and you’ve got friends, customers or

colleagues on facebook, be sure to segment them into groups, such as current customers, friends, business contacts, etc. When you get to the point where you’re ready to create your presence on facebook, it will assist you in having someone to initially target to invite to your network.

Facebook offers two primary ways for you to promote your business. Which is better—well, it’s a matter of opinion, they both have their own pros and cons. It’s good to find out what each one offers and make your decision from there. For more information, view the following pages on facebook:

Most comparisons report that facebook pages offer a better option for long-term contact with your members vs. a group, which works well for shorter term events, discussions, etc.

Groups enable you to send a message to your entire member base so that it displays in their inbox; however, a fan page, gives you the opportunity to find out key demographics about your members, which can be helpful if you’re planning upcoming marketing opportunities or campaigns.

Determine your objective for creating a presence on facebook and compare your options to make the decision best suited for you.


Facebook also offers advertising to help you promote your business website or fan page, this can be helpful when trying to target a fresh group of potential clientele.

Advertising on facebook allows you to scale your target audience into a demographic that is conducive to your marketing strategy and set your own budget so you know exactly how much you’re spending during the course of your ad campaign.

It may be a good idea to test your ad for one or two days before you schedule a f long-term campaign to see what type of response you get using your messaging. If you’re not achieving the kind of results you want, you can change your ad and see if your results change. View the page, Facebook Advertising, for more information about what is offered.

For more small business plugs, be sure to join BiznessDoor.com’s facebook fan page, and create a discussion on biznessdoor.com to let us know how you’re doing.
Thanks Kanika for this great post. Hope this helps everyone and please add any comments or questions by posting to this blog at the bottom of the page.

Talk soon,
Frank Tocco--Marketing Mentor
Get Paid To Generate Responsive Leads--Free Videos
Free Website Traffic Tips
Social Media Networking Tips

Oct 3, 2009

How To Make Your MLM Network Marketing Business Run Like McDonalds

Do you ever feel like you bought a business in a box, but that a few parts might be missing? You know... The pieces that actually make it go and produce?

Well, if you feel like that, it's because you're right.

Ray Kroc, the franchise master of McDonald's was a genius in more ways than one.
A networking business has been compared to a McDonald's franchise in many ways, on many occasions. If you haven't come across these comparisons before, I'm sure you can quickly think of a few on your own.

Here is what you may not have realized about Ray, McDonald's, and your business...

Ray's primary mission was to sell McDonald's franchises to franchise buyers, which then sell the burgers to the customers. More franchises = more burgers sold.

Pretty simple.

Our job as networkers is no different. We sell our franchise opportunity to others, and collectively market the product to the end consumer.

Here's the interesting part to this...

McDonald's food sucks. It's about as far from good, fresh, quality food that you can get.
Yet it's the largest and most successful franchise and fast food restaurant in the history of human kind.

How in the world is that possible!?

How can you become #1, by selling an inferior product?!

It goes against everything we think we know about business.

Well, this is exactly where the genius of Ray Kroc becomes apparent...

Ray knew the product wasn't going to be the initial key to success for his franchise buyers, just as your product is not the initial key to your success in your mlm business. Having a good product is important after the fact... Once you actually have customers. Then it's critical to give them exactly what they want.

The key to McDonald's success with both franchise owners and customers, was their duplicatable system.

Ray knew his food couldn't compare to the quality of other franchises. He also knew that potential franchise buyers didn't give a hoot about McDonald's or their burgers. What they did want, was to make money.

So Ray sold them EXACTLY what they wanted, which wasn't a restaurant, but a machine that acquired customers, and turned them into cash.

He didn't sell them the food, he sold them a system.

In fact the system was so fine-tuned, that you could take a team of unskilled, inexperienced high school kids, and have them run the show.

All they did was flip the switches, that ran the machine, which did the majority of the work behind the scenes.

The competition didn't have a chance. Ray's system was like a greased chute. You turn it on, and it churns out a predictable end result every time.

Franchise owners started buying and setting these machines up by the thousands, turned them on, and got the end result. That is why they bought McDonald's and it's inferior food over the competition.

As these machines popped up around the country, the end product to the consumer became more than just food. It became the predictable expectation and atmosphere provided by Ray's magical machines.

And THAT is what McDonald's provides better than anyone else in the world. That is their TRUE product to the consumer.

You go to McDonald's because you know exactly what to expect. It's a comfort for people.
So, as a network marketer, selling a business franchise, what are you selling to your potential buyers?

Unfortunately, you are probably trying to sell them on your company and your product. (A "mine-is-better-than-yours-burger-with all the trimmings").

Am I right?

You have a ton of websites and material about your company's history, their record breaking growth, their debt-free finances, the ORAC value of your product, the Physician's Desk Reference number, the user testimonials... Blah blah blah.

Be smart.

Do what Ray did.

People get rich in this world by solving other people's problems, and when you sell someone your opportunity, you are not solving a problem, you are giving them a bigger one!

"Congrats, you own the hottest networking business in the industry! (Slap on the butt), Now go get'em tiger!"

Product and comp plans don't make you successful. Systems do. And when I say systems, I mean a complete system which includes the pieces that bring in your customers (ads), sell them your product (marketing), and then deliver the goods.

These machines (ads and marketing) should be doing the work for you. All you need to do is push the "Go Button" and become buddies (customer service, cashiers) with the folks who come through the system. Not because you are unskilled or lazy, but because a system is duplicatable and you are not.

It provides a predictable result.

Show them and sell them a system for attaining the results they want, and they could care less about ORAC values, price points, and competition.

Solve their problem.

Provide them with a system that will bring them the results they desire, and you will reap success beyond your wildest dreams.

Why do other networkers call certain people to join their team daily? Because we are selling them what they want: A system that produces results.

Get a copy of the one and only instruction manual in this industry that tells it how it is, and will show you how to turn your business into the ultimate franchise system.

Learn how to create the machines that bring in the customers.

Learn how to create the marketing that sells them on your product or service.

Learn how to build a duplicatable system so effective, that anyone who bothers to show up to work will be successful.

Learn how to become the Ray Kroc of networking and leave the competition's head spinning.
It's not that hard, it's just that no one's bothered to show you how to do it yet...

I will ! Click to get the details: “How To Create HUGE Duplication

To your massive success,

Apr 25, 2009

Should You Blog? For Most Small Business People... Blogging Is the Wrong Choice To Build a Business

The best way to assess the severity of a problem is to assess its solutions. Many bloggers who use blogs to create niche sites turn off the "archive by date" indicator and the date of the post. For software that was originally supposed to deliver a time-sensitive journal, it surely seems to be "kludging" its way to "look" like a website.

SBI!, though, was designed from the ground up, to enable its users to "build them right." No kludging necessary. So SBI! owners do not post a bunch of disjointed, undated posts about a topic. They create one, excellent article about that topic, which they periodically update. Take this "thought experiment"...

Pretend you are visiting a site in search of information about incorporating an offshore company in Anguilla. One has an excellent, up-to-date, comprehensive article. The other has a mish-mash of new laws, commentary, older posts, and so forth, some scattered under "offshore" as a keyword and some under "legal."

Which site earns your loyalty?
Google knows the answer.

Theme-Based Content Sites "Lock" Into the Web More Fully and Multi-Dimensionally

Google explained, in a post dated March 4, 2008 in their Public Policy Blog (a good use of blogging!), how their "information retrieval experts have added more than 200 additional signals to the algorithms that determine the relevance of websites to a user's query." 200 factors!

While bloggers focus on linking, Google actually tracks how humans respond to quality, original content. They track everything from the original Google PR to bounce rates to social media presence to... well, one can only speculate.

Unlike the blogosphere, well-executed Theme-Based Content Sites integrate into the Web steadily and deeply. Theme-Based Content Sites address the total "Web integration" picture, naturally and powerfully, without manipulation.

And Google tracks it all. Unlike blogs, real sites do not depend on intensive interlinking between each other to build their reputations in Google's eyes. Their integration into the Web is deeper and stronger, making their traffic surer and contributing to the traffic momentum.

And Now... SBI!'s Content 2.0 Accelerates That Momentum

Site Build It! sites have natural traffic momentum. And now its recently released Content 2.0 ("C2") module, which enables your site to grow totally through the efforts of visitors (bringing "Web 2.0" to the small business person), pushes that to an even higher, still-natural, level of traffic momentum.
It leaves blogging far behind. Blogging is not really Web 2.0. It is closer to broadcasting (or "narrow-casting"). There is no true user-created content and little interactivity ("commenting") at most blogs.

Blogging is "weak Web 2.0" when compared to SBI!'s C2, where your visitors create genuine, high-quality content for you in a variety of ways. Click here for more information about SBI!'s Content 2.0.

The traffic momentum of true user-generated content and viral spread is pronounced.

The "Blog or Build" Bottom Line
Blogging is for a very small percent of the population. It is an ideal medium for highly talented writers and clever thinkers with the time, inclination and skill-set to "develop a following" in certain particular sets of circumstances. On the other hand...

A Theme-Based Content Site springs from personal knowledge and passion, something we all have. It is something that anyone can do at his or her own pace. And it can be used to start an online business "from scratch," or to support and grow an existing offline business.

The Three Fatal Flaws of Blogging
There are, of course, some highly successful blogs. Well-done, news-oriented blogs, for example. And blogs that are not really "blogs" in the usual sense but that merely use the software to build more traditional Theme-Based Content Sites. In both cases, it takes the truly exceptional to succeed without a complete step-by-step process and all the tools needed to execute flawlessly.

These successes are the exceptions that prove the rule of blog failure. There are fundamental reasons why typical blogs fail in such high numbers...

Fatal Flaw #1) Blogs Do Not Deliver Useful Information Resources
A blog is like a stack of hundreds of dated back issues of newspapers. Aside from "today's snippet," blogs are generally not useful resources for information. And information is what people search for; it's what they crave on the Web.

Blog posts are created and stored in chronological order. A good blogger will produce a post that is useful today, but who will read it in three months? Even when bloggers go to the extra effort of archiving their posts by "keyword categories," the articles are dated and not rewritten into coherent definitive articles. Usefulness plummets with time.

How does a Theme-Based Content Site differ?
Instead of a stack of old newspapers, each resembles a good resource book about its theme, composed of useful, original articles ("Web pages") that cover related topics in some depth.

Written in each small-business owners's unique voice, and based upon that person's experience in the field, they are useful resources that visitors return to over and over.

To summarize, Theme-Based Content Sites are evergreen, useful and usable, long-term momentum-builders. Blogs are short-term "today's snippets." The differing results are profound (skip up and re-read Google's analysis from its Google Analytics 101 course).

The Blogging Exceptions That Prove the Rule
There are talented writers who use blogging software to create high quality, full articles about various topics related to a theme. As explained above, they use blogging software to create Theme-Based Content Sites. But there is a more effective and cost-and-time efficient way to do that...
Site Build It!!

Humans respond to blogs and Theme-Based Content sites differently. And Google measures those reactions in hundreds of ways, rewarding your ranking accordingly. That is why Theme-Based Content sites are easier to create and build longer-lasting traffic. Continuing this analysis...

Fatal Flaw #2) Blogging Navigation and Internal Organization Are Inherently Awkward
Generally, blogs have no immediately logical organization of material by categorical tiers, sub-tiers, etc. At best, there may be a collection of "keywords" under which posts are filed. The various posts on a topic are never pulled together into cohesive articles, since they generally start as news pieces or thoughts of the day.

Theme-Based Content Sites are organized more logically. And Web pages are updated, not re-issued as new posts. These sites are easier to find and are simpler and more fruitful to explore by your "human" visitors (your pre-customers!).

And what about your "spider" visitors (the Search Engines)? Site Build It! makes it supremely easy for all engines to spider and list your pages. And critically, superior human response becomes obvious to all engines (as mentioned by Google itself above).

"Spider and human" work synergistically together to build substantially greater long-term traffic momentum. And the beauty is that all you have to do is "keep it real." This has nothing to do with "SEO" or any kind of Search Engine manipulation. The results are natural, long-lasting, and evergrowing.

Fatal Flaw #3) Blogs Do Not Meet the Natural Needs of Most Small Business Opportunities
Some fields of business lend themselves well to blogging. For example, there is an overload of bloggers covering and commenting on even the most minute developments in the fast-moving, Web-savvy field of Internet marketing. Most of it is "noise" that will ultimately mean nothing.

Nevertheless, "Net marketing" is a natural for blogging.
But the nature of your business and its related subject matter is most likely inappropriate for blogging. Your own business is almost certainly better served by a Theme-Based Content Site.

Why? Because your future customers will be better served by information delivered in this manner. Theme-Based Content Sites flex to meet the goals, knowledge and circumstances of everyone...

Whether you are a dentist or asphalt sealer...

Whether you are a copywriter or java programmer...

Or perhaps you are a stay-at-home mom or pre-retiree who wants to start an online business from scratch...

Whatever your business or plans, build a Theme-Based Content Site, not a blog.

Here's how to get off to a great start, to understand how and why only this approach builds a profitable online business, no matter what that business may be...

Apr 22, 2009

Robert Kiyosaki LIVE - Part 3

Just a quick note to let you know that part 3 of my interview with Robert Kiyosaki has just been posted.

I look forward to getting to know you and networking
to grow our businesses.

Talk soon,
Frank Tocco--Marketing Mentor
Get Paid To Generate Responsive Leads--Free Videos
Free Website Traffic Tips
Social Media Networking Tips

Apr 15, 2009

Robert Kiyosaki LIVE - Part 2

I just wanted to send you a quick note to let you know that part 2 of my interview with Robert Kiyosaki is now live.

In this segment, Robert explains the B-I Triangle and why context is just as, if not MORE important than content. By context I mean the mission of the company, the team involved and the leadership.These pieces are more directly responsible for the success of the company than anything else.

The content is the product, legal, systems (business, IT),communications (PR, marketing), and cash flow (accounting). Theseare what Robert refers to at the MBA portion of the business. All of them are extremely important.

However, the one thing new business owners focus on the MOST, is the product.

In this clip Robert explains that the product is the smallest and most insignificant piece of a business.

The example he uses is McDonalds. The hamburgers they sell are really, very bad. But the business systems and context they have created makes it a great business. In fact, one of the best on the planet.
Check out the video here I hope you enjoy the interview.

Take care -

Talk soon,
Frank Tocco--Marketing Mentor
Get Paid To Generate Responsive Leads--Free Videos
Free Website Traffic Tips
Social Media Networking Tips

Apr 13, 2009

Why Should You Build A Business?--Robert Kiyosaki And John Seiferth Interview

My good friend John Seiferth worked for Robert Kiyosaki for 8 years at The Rich Dad Company.

If you have never heard of Robert Kiyosaki, author of Rich Dad Poor Dad and creator of the game CASHFLOW, then hear him talk to one of his ex-employees in this interview about the economy and why it's so important to keep learning how to generate cashflowing businesses.


You may use this article to post on your blog or website as long as you do not change anything in the article including the links and full give credit to the author. Copyright © Frank Tocco 2009 Discover How To GET PAID To Generate Leads For Your Business

Apr 9, 2009

What does a Trillion Dollars actual look like Stacked Next to a Human Being?

Posted by Ken Laitinen

All this talk about "stimulus packages" and "bailouts"... A billion dollars...A hundred billion dollars...Eight hundred billion dollars...One TRILLION dollars...What does that look like?

I mean, these various numbers are tossed around like so many doggie treats.Stay with me ... to get a sense of what a trillion dollars looks like.
Take it slow....We'll start with a $100 dollar bill. Currently the largest U.S. denomination in general circulation. Most everyone has seen them; slightly fewer have owned them. Guaranteed to make friends wherever they go.

A packet of one hundred $100 bills is less than 1/2" thick and contains $10,000. Fits in your pocket easily and is more than enough for a week or two of shamefully decadent fun.

Believe it or not, this next little pile is $1 million dollars (100 packets of $10,000). You could stuff that into a grocery bag and walk around with it.

While a measly $1 million looked a little unimpressive, $100 million is a little more respectable. It fits neatly on a standard pallet...

And $1 BILLION dollars... now we're really getting somewhere... $1,000,000,000 (one billion dollars)

Next we'll look at ONE TRILLION dollars. This is that number we've been hearing about so much. What is a trillion dollars? Well, it's a million million. It's a thousand billion. It's a one followed by 12 zeros. You ready for this? It's pretty surprising. Go ahead... Scroll down...

Ladies and gentlemen... I give you $1 trillion dollars...
(And notice those pallets are double stacked and how small the man looks.) So the next time you hear someone toss around the phrase "trillion dollars"... that's what they're talking about. Make sure you pass this on so everyone can see how much our government is really spending!!

Apr 6, 2009

Networking Newbie With Zero Experience Replaces $90,000/Yr Income In Just 23 Days...

Wow it feels good to be back at work! I know that might sound a little nuts, but after spending the last 3 days moving into a new house, going to work is like taking a vacation ;) I'm going to take some pics of the new pad today and will send them to you later this week!

Anyway, I have TONS of really cool stuff to share with you later this month, but TODAY is about celebration... Yep... We're celebrating another family that's been set free from corporate America, and who now lives a life of freedom, and without limits thanks to a little ebook you've probably heard of ;) So please help me congratulate John Seiferth, (who's never been involved in networking before), on replacing his corporate income in just 23 DAYS.

(And you'll never guess where he worked before!!)

THANK YOU John for sending me your story and allowing me to share it with the rest of the world.

Here's his story for you... - Mike

It Was The Summer of 2007...
I had been working for about six years as the IT guy at The Rich Dad Company for Robert and Kim Kiyosaki. That’s right. I know what you are saying because I get it all the time, “That must have been awesome! What an experience!

Well, you would be right. It was awesome and it was one of the most educational and exciting periods of my professional life. I learned more working for Robert about business and investing, than I did in my Bachelors AND Masters degree programs combined!

And those were Business degrees!

Needless to say, when it comes to money, real business, entrepreneurship and investing, you don’t learn jack in school. And I found that out when I came to work for Robert and Kim.

Actually, the way I landed the job was an accident. I had never heard of Rich Dad Poor Dad or Robert Kiyosaki and had no idea what this business was about. Well that changed quickly.

From the first day, it was clear that this was a different kind of company. In fact, one of Robert and Kim’s goals is that everyone working for them will eventually leave and start their own business and put their education to work.

Well, that is where this idea of “networking” really comes into play.
I met someone, who introduced me to someone, who introduced me to a guy by the name of Mike Dillard. At the time, that didn’t mean anything to me. Who in the blazes is Mike Dillard? Again, I was completely clueless.

I had always been allergic to network marketing, direct sales, and all of that garbage. I felt that if I did not REALLY believe in the product, there is no way I am going to be able to sell someone else on it.

Call it my sales/marketing conscience. I don’t know.

But here was this guy Mike who was making more money in a month than I would make in five years! There HAD to be something there.

So Mike and I started talking. I asked him for some feedback on some Rich Dad stuff we were doing and he was gracious enough to help out. He never pushed anything on me. In fact, the first time we met, he came to Scottsdale, AZ to the Rich Dad offices so we could talk about doing something together. Well, he walked into that office in true Alpha Dog style. (He actually took that picture of me above during his visit).

Here I am thinking he’ll be impressed that I work at Rich Dad and be falling all over me, just like everyone else does that walks in the door.


I’ve never seen anyone so confident and on task. Over the next 1.5 hours, he completely tore apart the Rich Dad website and found an estimated $30,000,000 in sales revenue we were missing out on.

It was like watching someone with X-Ray vision who could just see all of the missing pieces without effort.

Obviously that made a big impression on me.

Now fast forward 12 months.
In July 2007, I was finally ready to put my training and on-the-job education to the test. Could I literally jump head first into a entrepreneurial venture and make it work?

Well I was about to find out, because that week I put my job at Rich Dad behind me. I was officially on my own, with no other source of income.

The first call I made was to Mike. He was the smartest, most successful business owner I had ever known. He should be able to steer me in the right direction.His first assignment for me? Read

Magnetic Sponsoring.
What? You don’t understand here my friend, I just left a $90K a year job to start something from scratch and you want me to read a book? This does not sound promising.

All I can tell you is that my mind made a QUANTUM shift that day. I was staring down the gullet of an entirely new paradigm. One that I had no idea existed.

Remember, I had no network marketing experience, no internet marketing experience and I’m scared out of my mind! Not to mention the fact that I am taking my family along for this ride as well.

No pressure.
Well, the secrets, mindset, techniques, education I gained from Magnetic was PRICELESS! I can’t put it any other way. That book saved my life. Literally. I know that sounds corny, but it is true. So what's the bottom line here? By implementing the things I learned in Magnetic Sponsoring (as well as Black Belt Recruiting, Traffic Formula, Building on a Budget, all of which I picked up immediately), I was able to FULLY replace my income from The Rich Dad Company within 23 days of getting started.

And since then, I’ve been averaging over $10K a month. Remember, I had no idea what the heck I was doing. I simply followed the training, Mike’s advice, and maintained my “do whatever it takes” attitude.

In fact, I received a leadership award from the Co-founders of our company at our recent event in Lake Tahoe, CA. How cool is that!?

There is no question in my mind that without Magnetic Sponsoring, the community and my friendship with Mike, I would have failed miserably and taken my entire family down with me.
I was thrilled when Mike asked me to share my story with the Magnetic Sponsoring community. I am so grateful for everything Mike has done for me and I want to publicly thank you, Mike for your mentorship. I hope you don’t think it is too strange that I now refer to you as MY rich dad (even if you are 9 years younger than me). ;)

With gratitude - John Seiferth


So how did John pull off such a feat? Well I can tell you because I watched him every step of the way, but you might be disappointed because it's not sexy or unique.

John simply did everything I told him to do without question or hesitation. He'd go through the training courses, implement what he learned every night, and never make excuses. 23 days later, he had replaced his income.

I wish there was something new and cool that I could tell you about, but there wasn't, and there still isn't. It's all sitting right there in the pages of Magnetic Sponsoring. Please understand that the training in that course isn't experimental. It is THE blueprint for achieving success in this industry, and John's one more living case study that proves it, which is why I'm not going to sit here and waste my time trying to sell you on it. If you can't see the value in this kind of knowledge on your own, there's nothing I can say that will change things.

I'll just say that if you haven't read it yet, I'd urge you to give it a chance. You can have it in your hands within the next 5 minutes, and it comes with a 12 month, no-questions-asked guarantee so you have nothing to risk.

The call is yours to make... http://shop4dreams.magneticsponsoringonline.com/letter.html

Apr 5, 2009

How The Simple Addition Of Real Personality Can Bind Customers To You Forever

"Making The Sale" Lesson #2:
How The Simple Addition Of Real Personality
Can Bind Customers To You Forever.

From: John Carlton "The most ripped-off and respected copywriter alive."
This lesson in advanced, "take no prisoners" style marketing may be the most powerful wealth-accumulation tactic you ever learn.
It's simple, and it's basic: Your number one weapon in advertising, especially on-line, will always be superior salesmanship.
This is the mostly-overlooked art of figuring out what your prospect desperately desires... earning his trust and establishing your credibility... and delivering your sales message in a way that nails his "passionate sweet spot of need."
This should be common sense for all marketers... and yet it will be your secret weapon.
Because most of your competition will forever ignore the fundamentals of good salesmanship, or screw it up (since they've never bothered to pay attention to the lessons).
It's relatively easy to create an ad that gets a prospect to say "Hey, that sounds like a great product". But that doesn't mean they will become a customer.
No. You want your prospect to say -- after experiencing your sales pitch -- "Wow! How do I get one of those?"
All buying decisions are made in an emotional part of your prospect's brain. He may explain his purchase in rational terms, giving you reasons why he considered it a great deal.
But getting someone to take money out of their wallet to pay for something is a much more complex process.
You don't have to understand the biology or chemistry that goes on... but you DO have to realize that closing any deal requires a little skill.
It's not difficult. But it's not something most people naturally learn to do.
There are a few key secrets to salesmanship that -- once you master them -- will guarantee that EVERY sales pitch you create is empowered to close the deal.
That's how fortunes are made.
However, most marketers "sell from their heels"... meaning, they blow it when it comes down to asking for money. They mumble and stumble and often just blurt out the price, without helping the prospect position this purchase in his mind.
The marketing graveyard is crammed with great products that failed because the advertising didn't elicit that all-important desire to buy RIGHT NOW.
However, when you master the basics of great salesmanship, you can persuade a prospect to desperately desire a product he didn't even know existed before he came across your ad.
Whatever results you're getting will instantly be multiplied many times, as soon as you apply the secrets of great salesmanship.
Now, I was not a "born salesman."
I had to learn the hard way, making embarrassing mistakes, blowing deals right and left... and going to outrageous extremes to find world-class salesmen who would teach me their tricks.
I’m going to share one of those killer tricks with you now. A proven multiplier of sales to use on your web pages and emails is...
A good, solid sales page will bring you orders. Add some personality to your sales message, however... and sales go through the roof.
I recently wrote a short note for a client who was emailing to his "inactive list", trying to stir something up. I insisted that the client personalize each note with the prospect’s name.
Here is how the letter starts out to, say, Bob Jones:
Dear Bob,
Just now, I was sitting at my desk going through some stuff, and I had a sudden thought. So I called out to my long-suffering secretary...
"Hey Barb! What the heck happened to Bob Jones?"
As far as we know, Bob, you’re still alive and kicking. But we haven’t heard from you...

Now, let’s dwell on this opening for a second. Most advertisers -- if they had the sense to email inactive former customers at all -- would have adopted a holier-than-thou tone that reads like the warning label on a bottle of medicine:
Dear Mr. Smith,
It has come to our attention that your account has become inactive blah blah blah...
Yeah, I wonder why that customer stopped paying attention.
Now go back to what I did.
I created a scene, complete with some drama and script and -- very important-excellent use of the guy’s name.
It’s lighthearted, yet still brutally-effective salesmanship. It also doesn’t go on and on.
Just a brief, personalized little dash of slang-driven personality.
Now here’s the kicker:
If you can inject some personality into your emails and web pages and letters... you’ll be light years ahead of the competition.
The client above took the leash off me years ago, and I have created a personality in his copy that keep readership at astonishingly high levels.
He’s a funny guy anyway, but he’s not a writer, and has never attempted to translate his own personality to his marketing. So he pays me a fortune to do it for him.
When people on his list get an email or letter from him the response is not "Oh, yuck, another sales pitch", but...
"Hey! Let’s see what outrageous storyhe’s got to tell me today."
Personality works. It will multiply your sales.
People are inundated with SPAM and boring websites and bad radio, TV and print ads all day long.
It's good salesmanship to put yourself in the shoes of your prospect. Most people live lives of quiet desperation. They don't get to do anything interesting, go anywhere interesting, or hang out with interesting people.
So that's your opening: Be the ONE thing he reads today that really gets his blood moving.
Be the one marketer who says something worthwhile and exciting... and your customers will reward you handsomely.
This gives you the opportunity to become the "go to" guy in your niche -- the dude who knows what he's talking about, and talks about it in interesting ways.
People don't want to deal with anonymous corporations, or marketers who sound like they have a bug up their butt.
Trust is a hard thing to manufacture -- but it's a heck of a lot easier when you allow your prospect to see that he's dealing with someone who shares his passions, understands his situation, and communicates without nonsense.
People like to deal with people.
Especially people who have a little personality. Think of the emails you get each day -- there are surely some people in your world whose emails you open immediately, happy to see them in your inbox.
And probably, it's because you enjoy reading email from those people. They have something to say, and you enjoy hearing from them.
This is personality in action.
That’s it for this lesson.
Don't forget to jump back over to www.SimpleWritingSystem.com/blog/.
There's a lot more specific info -- including tactics you can use -- waiting for you. And it's the place where you'll learn how and when you can immerse yourself in my Simple Writing System.
Stay frosty...
John Carlton