The Real Reason People Quit...

On the surface this may seem like a very simple question that could be answered by a few of the typical/obvious answers:

They quit.

They didn't plug in.

They didn't participate.

Whatever...What you want to ask yourself, or maybe even know about yourself, is WHY...WHY didn't they follow through, while others do?

When I finally learned the answer to this question last week listening to a CD in my MLM university (aka, my truck), it was quite sobering...Not only did the reason behind their results come into the open, but the reason for my recent spat of success became apparent as well.

So what's the answer?

Why do most people fail when a select few succeed?

Drum roll please...

Those who do succeed have a Core Desire to do so.
Those who don't share that same Core level of desire will not. "Desire... Yes, I've already heard that 100 times from my upline:

'Just look for people with desire and you'll do great... Yada Yada Yada... Everyone I talk to has the desire to make more money. It hasn't made any difference so far."And you're right. The difference is in their level of desire.

The only time anything ever gets done in your life - When you follow it through to completion with a sense of urgency, is when you desire to accomplish that task at Core Level of 100 on a scale of 100. You must accomplish it. It's a part of you. It consumes you. It dominates your thoughts above and beyond anything else each day and all day.

These are Core desires, and the people who achieve notable success in network marketing, have that accomplishment as a core desire.

They are the ones you see on stage and hear on the training calls. That's it. That's the secret.

If attaining your goal, whether it be to pay off your credit cards, buy a house, save for retirement, or fire your boss, is not a core desire, and not attached to your networking business, you will not succeed. Period.

The sad truth, is that most people in this industry did not buy a business, they bought hope. And hope is never backed by true desire. Hope is for the undecided. A career in network marketing (i.e. a boss free life), has been a core desire of mine for the last 7 years.

I've moved across the country because of it. I've taken certain jobs because of it. I've dated or not dated because of it. I spent money on training instead of furniture because of it.

The desire to never work for anyone else again has been a dominating force in my life, and it's the reason I didn't quit after the first 6 years of hell. It's the reason I continued to pour every spare cent I ever made into my business. It's the reason I pawned a $3,000 bike I won two state championships on to buy advertising - and came up empty. Yet I kept going forward without doubt because I have this core desire at a level of 100 to succeed in networking.

And this means my success was 100% guaranteed. It was no longer a matter of IF, but when...So that's why people you sponsor quit. Don't get frustrated. 80% of people who join you will never sponsor more than 1 rep or customer. Most people simple don't have the desire at a level of 100 to accomplish their goals through their new business.

They just bought hope in order to quiet that little voice inside them that keeps nagging them to make a change. Once they buy the business, and they don't make $1,000 in 5 days, they can then justify their fear of change with the "logic" that it just "didn't work", and that they knew it was a scam to begin with... This is especially true with opportunity seekers, which is why I don't waste my money on leads and why you shouldn't either.

Ha.

So sad, yet so true. People are funny aren't they?

So my question to you is...

What is your desire level to achieve your goal through network marketing? Is it at 50? (like most people)Is it at 80? (not enough)Is it at 90? (not enough)Or is it at 100? (The only number that WILL produce results).

You should be able to tell pretty quickly...What do you do each day to build your business? How many books on the industry do you own? How many conference calls are you on each week? How many people do you talk to about your business/product each day? What would you be willing to give and sacrifice to succeed?

I hope the answer to that questions is "whatever it takes", because I can promise you the end result is worth the sacrifice.

So how can you tell if your prospect is going to succeed or fail from the very first phone call?

Easy...

Ask them this question: "So which books are you currently reading on self-development and marketing?"

Anyone who is TRULY serious about being a successful entrepreneur will be able to name at least one book they are reading right now.

Those who can't, are just kidding themselves. So here's a quick test you...

You've been getting this newsletter for at least a few weeks at this point and you've already gone through the 7-Day Video Boot Camp, but do you own a copy of Magnetic Sponsoring and the secrets that it holds?

If the answer is "no", then I can honestly say that there's a 99% chance that you do not have a core desire to be successful in network marketing. If you did, you would have instantly recognized the value of the information in that book no matter what the price was.

My suggestion is that you change your mindset today and get involved. Take responsibility for your personal success and set aside the excuses that have kept you in that JOB for so many years. Start increasing your value to the world by increasing your knowledge and abilities.

Only then will the world be willing to pay you back with freedom and wealth.

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How To "Flip" Networkers Into Your Program...

How To "Flip" Networkers Into Your Program...

The following question was sent to my office, and I hope you find my answer useful, as it contains the secret to building a 7-figure business in this industry...
"Once a lead has been generated, what kind of follow up letter would be best to send to them? Should I include links to my opportunity in the follow up letter? At what point should I invite them to JOIN ME in my business?"

Today I decided to offer a detailed clarification, (one that I assumed was unnecessary), for the benefit of everyone's career in this industry.

One of the core concepts taught in "Magnetic Sponsoring" is the identification and pursuit of your primary target market.


Simply put, your primary "target market" consists of people who already use or purchase what you're selling. What I find a bit perplexing, is that I've gotten dozens of emails just like it over the past few months.

That means that in this industry, your target market consists of people who have purchased and who participate in a home business.

That group of people is different than your secondary target market: Opportunity seekers...

People who are interested in a home business, but have not yet bought into one.

The exchange/investment of money is the key differentiating factor that divides the two. I've used this analogy before, but I'll restate it here for some of our newer readers...

Let's say that you were the head coach of an NFL football team and that you need a new quarter back.

Would you go out and recruit someone who already played in the NFL or college as a quarter back, or would you place an ad in a newspaper that said something like...

What to be an NFL quarterback?
Get paid big money!
Replace Your Income!
Call 1-800-555-5555.

Well that's the difference between recruiting experienced networkers and home business seekers. But how do you get in touch with other networkers?

Well in the past, your best option was to buy genealogy lists, (lists of other existing networkers), and make 100-300 cold calls per day. YUCK!

But there is an easier way where you can actually get other networkers to contact you... And that's exactly what Magnetic Sponsoring teaches you how to do.

Once you learn "Magnetic Sponsoring", you can have 5,10,15,20 or even more active network marketers contacting you each and every day.

And once that starts to happen, it leads many people to ask the question above, "How do you get them to join YOUR opportunity if they're already in a business?"

So here's the answer, but it's probably not what you're expecting...

Building a rolodex of other network marketers that you form a relationship with is the single most potent and valuable business building strategy there is.

The biggest earners in this industry... The one's who build massive organizations in months who are on stage getting the big checks don't call leads. They open up their rolodex and call other leaders that they've gotten to know over the course of years.

Those leaders know other leaders who make phone calls and each of them can bring in thousands of people from their previous or existing downline to the new opportunity.

Simply put, they're recruiting Joe Montana to their team instead of Joe Dirt who just answered a newspaper ad.

BUT!!!

Building that rolodex and those relationships TAKES TIME! And yes, you need to advertise, and yes you will run into opp seekers who become super-stars. But you've got to keep the BIG, LONG-TERM picture in mind from the very beginning.

It's not about getting the name, email address, and phone number of another networker and trying to "flip" him into your opportunity. That is short-sighted, shallow, and driven by greed.

They question you should be asking isn't, "how should I flip networkers..."

It should be, "how do I attract networkers..."

You have to bring some kind of personal value.

So if you want to bring other networkers and leaders into your organization, here's what you need to do...


You need to put the process of recruiting them second on your agenda. If you follow this process correctly, the sponsoring/recruiting process will happen automatically.

First and foremost, you need to serve others without want before you can get.

Why?

Because that's what leaders do. You need to acquire some value by educating yourself as much as possible so that people will have a reason to want to work with you.

You need to start offering your experiences and lessons learned to others in order to help them achieve their goals, even if they don't join your downline.

This will allow you to earn their respect and build a relationship with them.

"Value" is the driving force behind attraction.

If friends and prospects don't listen to you...

If they don't take you seriously...

If they question you...

If you have to twist their arms or offer incentives to get them to sign-up under you...

If you feel like you're just spinning your wheels...

It's because you don't hold any real value in their eyes... Yet.

In every interaction between people, there is something to be gained.

When you talk to a person of higher value... Let's say Donald Trump for example, you gain power through that association. You gain personal knowledge, and status in the eyes of others. Donald has an incredible amount of value to offer those around him, which is why so many people seek him out.

So where does that leave you?

Where do you stand when it comes to your prospects?

Are you just another low-value stranger with little more to offer than big promises?

If you struggle to sponsor new distributors, then then answer is probably yes.


People have no reason or desire to want to work with you, because you don't have any value to offer them.

So freaking change that. Trying to "flip" networkers into your program is low-value, BS trickery.

Become a person of value and attract them.

If you want to effortlessly sponsor new distributors, stand on stage, and make some serious cash in this industry, educate yourself.

Gain value.

It's that easy, and we've seen person after person at the Magnetic Sponsoring Community website make that leap from "nobody" to "super-star" in this industry just by applying this technique.

They literally achieved financial independence without even building a downline because they became so valuable to the other community members.

Now they could build a downline with a single email, or forum post if they wanted.

What I'm sharing with you now isn't a "secret", but it's not taught publicly in training calls, or at company events because it's not "duplicatable.

Well guess what... Getting rich isn't duplicatable. By definition, it requires you to stand out from the crowd and become a leader.

I spun my wheels for 5 years in this industry without results. Once I learned the techniques in Magnetic Sponsoring, I was making 7-figures in less than 18 months, and up to $354,000 in as little as 7 days.

If you want to learn how to become "Magnetic" and attract endless new prospects and distributors to you, then get a copy of the Magnetic Sponsoring Course which will show you exactly how I did it.
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"The Two Types Of People To Recruit For Your Business And How To Find Them"

"The Two Types Of People To Recruit For Your Business And How To Find Them"

The first thing we need to do is realize that "Network Marketing is an industry of marketing and promotion, pursued by people who have no idea how to market or promote."

I know that’s a bit ironic, but that is the simple truth.
95% of networkers are employees with no business ownership experience what-so-ever.

This is also why so many upline leaders teach the "shot gun" approach of making your list of 100 warm market contacts, getting information to them, and seeing who sticks... Anyone can do that.

You don't need any marketing skills what-so-ever.

The only reason you're told to make a list and give CD's or your website to 100 people is that your upline knows that you've only got about 1 or two weeks of "pumped up" emotional enthusiasm about your new business and then the likely-hood that you'll ever do anything drops down to about 30% or less.

There are smarter ways to build your business which is what Magnetic Sponsoring is all about.
The first thing we need to do is define our target market. Essentially, your target market consists of people who are already using or consuming what you’re promoting.

When I first got started with my primary company, I had just quit my full time job as a physician recruiter for hospitals and was waiting tables.

As I started talking with my sponsor about how I should begin building my business, I had the brilliant (or so I thought), idea of going after other recruiters like myself. Some people use the term 'Head Hunter'.

And why not!?
What better person to bring into the business than a professional recruiter! They have great phone skills. They're not afraid to call strangers. They interview people for a living, and have MASSIVE rolodexes of top notch people in various industries.

A week later I had found, and then purchased a list of 6,000 recruiters from around the country. I started making phone calls and mailing packets.
Two months later, I had zip. Zero response.

I didn't get it.
What could have gone wrong with my brilliant master plan!?
Well, simply put, you can't sell a steak to a vegetarian now matter how incredible it might be.

You can't market a product to someone who does not have the desire to consume it already present.

You can't sell an opportunity to someone who isn't looking for one, no matter how 'perfect you think they would be' or how much money you think they could make.

The first rule of marketing, is to sell products people want to buy, to the people who want to buy them.

Pretty basic stuff, but you'd be surprised how often people get it wrong, especially network marketers.

My lesson was learned and here is what I want to pass onto you today...
In our industry, we have two target markets:

The first is our potential business partners.

This target market consists of one primary group of people: Other network marketers, or people who buy products and services related to building a network marketing business.

That's it.
My best advice is to only market to people who are currently in network marketing, or who used to be in it.

Can you go recruit your brother, neighbor, doctor, co-workers, or your Uncle Bob?
Yes, but that should be a "by-the-way" activity, meaning that if you happen to run into them and peak their curiosity, great.

But you should never, ever make those people the primary targets for your marketing efforts.
Only market to other networkers because these are the people actively buying what you sell!

Opportunity leads are typically opportunity seekers, which is different than an opportunity buyer.

Network marketers are 'opportunity buyers'!
A business seeker is nothing more than someone who filled out a survey and raised their hand to say "I would like to earn extra money."

That's it... And that's no different than me saying, "I would like to play professional baseball."
That doesn't not mean I have the skill set, desire, and ability to actually play pro baseball right?
So we are looking for people who already play the game.

Personally, I never buy opportunity leads anymore and if I were, then I wouldn't market my primary business to them first. I'd market a front-end retail information product like Magnetic Sponsoring and myself as a leader.

This will help me generate instant cash-flow to pay for the lead costs and saves me a lot of time because it helps me instantly identify who’s truly serious about building a business and who isn’t.
Ok, our second target market consists of product customers. Because most people are in a nutrition based opportunity, we'll use that as an example.

Most people would think that their target market consists of people who have health issues.
But we want to get more specific than that.

How about people who have health concerns, and who actually spend money each month on health products... These people are your TRUE target market.

Just remember the difference between people who simply inquire about your offer, and those who are already spending money on something similar.

So how do you find people in these two categories?
Well that’s easy these days thanks to the internet.

For example, in the MLM Traffic Formula course, we teach you how to set up an entire marketing and lead generation campaign using articles, online press-releases, search engine placement, and pay-per-click.

Pay-Per-Click is my personal favorite because it allows me to show my advertisements just to the people who are actively looking for what I’m promoting.

This is called "target marketing, and it's the foundation of your marketing efforts.
Now when it comes to finding other network marketers, a lot of people ask me about genealogy lists. These are distributor lists of network marketers from their company or upline who have gone out of business or left the industry.

These are obviously targeted lists, but you’re left with the problem of how to contact them.
You can’t email the list because they didn’t opt-into your list, which means your only other option is to call them.

Personally, I didn't get into MLM to make 100-300 cold calls a day. That's what I did in my corporate days.

So, I found a way to get networkers to call me and this is what I teach others how to do in Magnetic Sponsoring Course.

In the last 60 days alone, over 15,326 network marketers have contacted me and I didn't have to lift a finger. It's not hard to do. It just isn't taught by anyone because they want everything to be '3rd grade duplicatable'.

In the end, the best way to reach out and get in front of other networkers is to advertise, but you need to use Magnetic Sponsoring strategies, or you’ll go broke faster than you can imagine.
We'll talk more about this later, but let’s change gears for a minute and dive into a little bit about prospect psychology…

Have you ever wondered why people say no to you and your offers?
Did you ever have a great discussion with someone who was really interested, yet you could never get them back on the phone?

Well, here’s why that happens and how to prevent it…

Find out these details tomorrow in video number 4.
See you then,

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You may use this article to post on your blog or website as long as you do not change anything in the article including the links and full give credit to the author.Copyright © Frank Tocco 2008


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