Robert Kiyosaki LIVE - Part 2

I just wanted to send you a quick note to let you know that part 2 of my interview with Robert Kiyosaki is now live.

In this segment, Robert explains the B-I Triangle and why context is just as, if not MORE important than content. By context I mean the mission of the company, the team involved and the leadership.These pieces are more directly responsible for the success of the company than anything else.

The content is the product, legal, systems (business, IT),communications (PR, marketing), and cash flow (accounting). Theseare what Robert refers to at the MBA portion of the business. All of them are extremely important.

However, the one thing new business owners focus on the MOST, is the product.

In this clip Robert explains that the product is the smallest and most insignificant piece of a business.

The example he uses is McDonalds. The hamburgers they sell are really, very bad. But the business systems and context they have created makes it a great business. In fact, one of the best on the planet.
Check out the video here I hope you enjoy the interview.
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Take care -


Talk soon,
Frank Tocco--Marketing Mentor
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Why Should You Build A Business?--Robert Kiyosaki And John Seiferth Interview

My good friend John Seiferth worked for Robert Kiyosaki for 8 years at The Rich Dad Company.

If you have never heard of Robert Kiyosaki, author of Rich Dad Poor Dad and creator of the game CASHFLOW, then hear him talk to one of his ex-employees in this interview about the economy and why it's so important to keep learning how to generate cashflowing businesses.

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You may use this article to post on your blog or website as long as you do not change anything in the article including the links and full give credit to the author. Copyright © Frank Tocco 2009 Discover How To GET PAID To Generate Leads For Your Business

Networking Newbie With Zero Experience Replaces $90,000/Yr Income In Just 23 Days...

Wow it feels good to be back at work! I know that might sound a little nuts, but after spending the last 3 days moving into a new house, going to work is like taking a vacation ;) I'm going to take some pics of the new pad today and will send them to you later this week!

Anyway, I have TONS of really cool stuff to share with you later this month, but TODAY is about celebration... Yep... We're celebrating another family that's been set free from corporate America, and who now lives a life of freedom, and without limits thanks to a little ebook you've probably heard of ;) So please help me congratulate John Seiferth, (who's never been involved in networking before), on replacing his corporate income in just 23 DAYS.

(And you'll never guess where he worked before!!)

THANK YOU John for sending me your story and allowing me to share it with the rest of the world.

Here's his story for you... - Mike

It Was The Summer of 2007...
I had been working for about six years as the IT guy at The Rich Dad Company for Robert and Kim Kiyosaki. That’s right. I know what you are saying because I get it all the time, “That must have been awesome! What an experience!

Well, you would be right. It was awesome and it was one of the most educational and exciting periods of my professional life. I learned more working for Robert about business and investing, than I did in my Bachelors AND Masters degree programs combined!

And those were Business degrees!

Needless to say, when it comes to money, real business, entrepreneurship and investing, you don’t learn jack in school. And I found that out when I came to work for Robert and Kim.

Actually, the way I landed the job was an accident. I had never heard of Rich Dad Poor Dad or Robert Kiyosaki and had no idea what this business was about. Well that changed quickly.

From the first day, it was clear that this was a different kind of company. In fact, one of Robert and Kim’s goals is that everyone working for them will eventually leave and start their own business and put their education to work.

Well, that is where this idea of “networking” really comes into play.
I met someone, who introduced me to someone, who introduced me to a guy by the name of Mike Dillard. At the time, that didn’t mean anything to me. Who in the blazes is Mike Dillard? Again, I was completely clueless.

I had always been allergic to network marketing, direct sales, and all of that garbage. I felt that if I did not REALLY believe in the product, there is no way I am going to be able to sell someone else on it.

Call it my sales/marketing conscience. I don’t know.

But here was this guy Mike who was making more money in a month than I would make in five years! There HAD to be something there.

So Mike and I started talking. I asked him for some feedback on some Rich Dad stuff we were doing and he was gracious enough to help out. He never pushed anything on me. In fact, the first time we met, he came to Scottsdale, AZ to the Rich Dad offices so we could talk about doing something together. Well, he walked into that office in true Alpha Dog style. (He actually took that picture of me above during his visit).

Here I am thinking he’ll be impressed that I work at Rich Dad and be falling all over me, just like everyone else does that walks in the door.

NOT!

I’ve never seen anyone so confident and on task. Over the next 1.5 hours, he completely tore apart the Rich Dad website and found an estimated $30,000,000 in sales revenue we were missing out on.

It was like watching someone with X-Ray vision who could just see all of the missing pieces without effort.

Obviously that made a big impression on me.

Now fast forward 12 months.
In July 2007, I was finally ready to put my training and on-the-job education to the test. Could I literally jump head first into a entrepreneurial venture and make it work?

Well I was about to find out, because that week I put my job at Rich Dad behind me. I was officially on my own, with no other source of income.

The first call I made was to Mike. He was the smartest, most successful business owner I had ever known. He should be able to steer me in the right direction.His first assignment for me? Read

Magnetic Sponsoring.
What? You don’t understand here my friend, I just left a $90K a year job to start something from scratch and you want me to read a book? This does not sound promising.

All I can tell you is that my mind made a QUANTUM shift that day. I was staring down the gullet of an entirely new paradigm. One that I had no idea existed.

Remember, I had no network marketing experience, no internet marketing experience and I’m scared out of my mind! Not to mention the fact that I am taking my family along for this ride as well.

No pressure.
Well, the secrets, mindset, techniques, education I gained from Magnetic was PRICELESS! I can’t put it any other way. That book saved my life. Literally. I know that sounds corny, but it is true. So what's the bottom line here? By implementing the things I learned in Magnetic Sponsoring (as well as Black Belt Recruiting, Traffic Formula, Building on a Budget, all of which I picked up immediately), I was able to FULLY replace my income from The Rich Dad Company within 23 days of getting started.

And since then, I’ve been averaging over $10K a month. Remember, I had no idea what the heck I was doing. I simply followed the training, Mike’s advice, and maintained my “do whatever it takes” attitude.

In fact, I received a leadership award from the Co-founders of our company at our recent event in Lake Tahoe, CA. How cool is that!?

There is no question in my mind that without Magnetic Sponsoring, the community and my friendship with Mike, I would have failed miserably and taken my entire family down with me.
I was thrilled when Mike asked me to share my story with the Magnetic Sponsoring community. I am so grateful for everything Mike has done for me and I want to publicly thank you, Mike for your mentorship. I hope you don’t think it is too strange that I now refer to you as MY rich dad (even if you are 9 years younger than me). ;)

With gratitude - John Seiferth

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So how did John pull off such a feat? Well I can tell you because I watched him every step of the way, but you might be disappointed because it's not sexy or unique.

John simply did everything I told him to do without question or hesitation. He'd go through the training courses, implement what he learned every night, and never make excuses. 23 days later, he had replaced his income.

I wish there was something new and cool that I could tell you about, but there wasn't, and there still isn't. It's all sitting right there in the pages of Magnetic Sponsoring. Please understand that the training in that course isn't experimental. It is THE blueprint for achieving success in this industry, and John's one more living case study that proves it, which is why I'm not going to sit here and waste my time trying to sell you on it. If you can't see the value in this kind of knowledge on your own, there's nothing I can say that will change things.

I'll just say that if you haven't read it yet, I'd urge you to give it a chance. You can have it in your hands within the next 5 minutes, and it comes with a 12 month, no-questions-asked guarantee so you have nothing to risk.

The call is yours to make... http://shop4dreams.magneticsponsoringonline.com/letter.html

Are You Carrying Buckets?

Written by Yanik Silver

I let my personal trainer, Jeff, borrow a copy of "Rich
Dad Poor Dad" by Robert Kiyosaki. A few weeks later during
our workout session he blurts out, "You know what -- I'mcarrying buckets!"
"Huh?" I replied.

Jeff reminded me in the "Rich Dad" book Kiyosaki gives the
example of someone carrying buckets to supply a town with
a water and another person building a water pipe line to
carry the water. It took longer for the pipeline to be
built but once it was done - the money would continue to
come in with or without him.

What are you doing?

Sadly most people are carrying buckets. They are getting
paid based on the hours they work. Even if you are a
highly paid surgeon or attorney your income is still
limited by the hours you can work. Everybody has been
taught to think the harder you work the more money you
make. What if that's completely wrong? What if it's the
smarter the work, the more money you make?

Personally, I prefer to work once and get paid over and
over and over again. And there are lots of ways you can
create recurring revenue for yourself. It could be via
royalties from an invention, a song, or a book. It could
be from network marketing. It could be from real estate.
It could be dividends from investments. Or it could be
from a multitude of other ways aside from the typical
9-to-5 grind.

The majority of my income day-in and day-out is a direct
result of work I did 1, 2, 3...even 6+ years ago or more. For
instance, if you create an information product to sell
(like a report, ebook, software, video, etc) you only have
to do the work once of creating it and once to write the
sales letter.

Then if you set up some automatic promotion avenues like
an affiliate program or autoresponder messages - you can
continue to get paid for that product indefinitely. One of
biggest income streams is a product I created 5 years ago
and still makes me a nice six-figure income each year.

Frankly, I couldn't turn off my recurring revenue streams
right now if I tried. That's because much of what I've
created has fed on itself. One product refers people to
another. Our affiliate network (over 35,000) refer people
to our sites. Some of our sites cross-promote our other
sites, etc. etc.

When you keep working on activities that have recurring
value you'll create a momentum that's tough to stop. But
the truth is -- it IS hard work in the beginning. It's
like a rocket taking off in which it burns most of its
fuel on lift off.

You need to put in the hours and effort upfront and then
you can ease off the throttle. But if you don't put in the
extra effort upfront you'll never achieve lift off and get
that momentum you need.

The more you think about doing the work once and being
paid multiple times the more creative your mind will
become. Ask yourself the right questions and you'll get
the right answers.

In fact, even this article, if I'm lucky, will become a
recurring income producing activity. I wrote this material
once and the publicity from it will hopefully get a few
people to my websites and into my marketing funnel.

Now of course, I'm not saying that every activity I do
each day is highly leveraged because I still do some "dumb
stuff" like checking email or filling out tax forms. But
I'm working on outsourcing as much as I can and focusing
just on income producing activities (just like you
should).


(c) Surefire Marketing, Inc.

==============================================
Yanik Silver is recognized as the leading expert on
creating automatic, moneymaking websites...and he still
doesn't know how to put up a website.

He is the author, co-author or creator of several best-
selling online marketing books and tools, including his
newest resource for "not carrying buckets" -
http://www.InstantInternetProfits.com
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