Oct 21, 2008

Advantages to Generating Your Own Leads for Your Network Marketing Business

What do you do after you run out of your warm market?

That’s the age old secret to success in network marketing.

If you want to be successful long term you are going to have to learn how to generate leads on people you don’t know.

Lead Generation Companies
One way many network marketers do this is by purchasing leads from a large lead generation company.

Lead generation companies are in the business of generating large numbers of leads as cheaply as possible so they can sell them to as many network marketers as possible without diluting the leads.

At least the good ones are.
The bad ones could care less if the lead has been sold to hundreds of network marketers already.

Disadvantages of Lead Company Generated Leads for Your Business Opportunity
Here’s why a lead generation company can never compete with you when it comes to generating the type of leads you need.

1. It would cost too much.
To generate a lead that has already been pre-sold on what you have to offer would cost so much no one would ever buy it. Lead generation companies need to keep their leads as generic as possible so they can make money.

2. They can’t pre-screen the prospect effectively.
In order for a lead generation company to generate enough leads at a profit they have to keep the offer as generic as possible.

If you have ever seen an ad by a lead generation company, you know all they ask in the ad is if you are interested in starting a home business. If you are, they ask for information such as your name, address, phone number, email address etc.

People fill these forms out for a variety of reasons. Some are just curious to see what it is and they have no intention of starting a business right now. Some are really looking for a job and don’t have the money to start a business. Some websites that generate leads actually pay the prospect to fill out these surveys.

Advantages to Generating Your Own Leads for Your Network Marketing Business
When you generate your own lead you can properly pre-screen the lead by making an offer that is specific to the type of prospect you are looking for.

There are many techniques you can use to do this that a leads company cannot.

For instance you can create an article that gives value related to a topic your prospect is interested in.

When the prospect views your content and then clicks for more information you can brand yourself with a picture of yourself and your name.

When they sign up to join your list you can brand yourself with follow-up emails where you are able to provide continuous value and presell them on you and your expertise.

This way when you place your offer in front of them or call them, they are more likely to listen and buy.

Generating Leads from Your Specific Target Market
A lead generation company can’t discuss specific topics and issues that make the lead highly targeted. You can.

If you are looking to recruit single mothers into your business, you can create an article on Squidoo, Hubpages, your blog or a website that addresses issues a single mother can relate to.

When that single mother responds to your offer in your follow-up emails you can continue to hone in on issues related to single parents.

You can continue to presell your network marketing opportunity and why it’s specifically right for single parents.

By the time that prospect receives a phone call from you or an offer from you she is going to be ready to buy.

A lead generation company can never do this and stay in business.

They need to keep their offers as generic as possible so they can sell their leads to as many different types of home business owners as possible. If they did generate a lead with an offer specific to your company, the lead would cost $5 to $10.

Learn to Generate Your Own Leads at Magnetic Sponsoring
Generating your own leads is dramatically more effective than buying leads from a lead generation company.

If you want to learn how to generate leads efficiently and effectively check out inside
Magnetic Sponsoring. It has step by step tutorials to show you exactly how to get started.

You may use this article to post on your blog or website as long as you do not change anything in the article including the links and full give credit to the author.Copyright © Frank Tocco 2008

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