Nov 18, 2008

Common Social Networking Mistakes

This just in from Rebecca Beasley at StartUpBiz...
Visit Me At StartUpBiz Now!

There are a few mistakes that people make when using social networking sites to try to get more exposure for their business. These mistakes can be minor and not amount to much, or they can be fatal and cause you to lose your business and never make contact with anyone.

Naked Profile.

If you try to use social networks by just signing up and sending bulletins and emails to people, you’re missing the point entirely. If you don’t have a profile that’s the first thing people notice. You’ve already ruined your credibility and made yourself look like a scammer. Anyone who doesn’t take the time to at least set up a simple bio page has nothing to present.

Even if you add friends, what are they going to see? No one wants to do business with someone they don’t know. To them you’re like a stranger lurking in the shadows with no real identity.

You also want to have a nice picture of yourself so they will see it when your activity comes up in the search engine of the site. If you don’t have a picture people see you as the default no pic blank photo and this makes you look like you’re not professional or trustworthy.

Your About Me Page is all about your business opportunity

This makes you look like you’re broke and you need someone to sign up for your opportunity because you need to pay your light bill. Your about page should be about you and who you really are. It’s not the place to promote or advertise. People want to know you, not what you do or how much money you make.

Too much hype

We already know that your business is the next best thing since buttered bread, but when you have too much hyped up claims about how your business is making you a millionaire in three days, we can see right through it. If you’re that rich why do you need to use social networks at all? You should be on a warm sunny beach somewhere enjoying your good fortune.

Sending ads in comments and friend emails.

Oh boy..that one is a big no no. When you use your friend’s comment box to post an ad or banner for your business, you’ve shot yourself in the foot. Do you honestly think they’ll sign up for your business just because you shove it down their throat?

Put a link or a banner on your profile just in case someone wants to know what you do, but the main thing you want to do is present YOURSELF as someone who is credible and has a handle on who you are as a person.

Social networking is all about making friends, being helpful, and being REAL.
People want to do business with people they can identify with and who they can get to know as a friend first and foremost.If they want to know what you’re doing to make money online they will ASK YOU. Then you have the opportunity and the PERMISSION to tell them and they won’t feel like they’re being sold to

Rebecca Beasley has been online for 16 + years and has written hundreds of articles to help newbies and oldies alike.© July 13th 2008 All rights reserved
Thanks Rebecca for this great article on Social Networking etiquette. Many people are missing the point of Social Networking and how it can build credibility for their business and you article makes some real points. Thanks for keeping it real.
Visit Me At StartUpBiz Now!


Anonymous said...

Thank you very much Frank for including my article on your blog. This is very good of you!
I hope it brings you as much traffic as it's brought me on

I've also reciprocated by feeding your blog into my page at yahoo 360.

Rebecca Beasley

Frank Tocco said...

Thanks Rebecca. You really outdid yourself and thatnks for the comment and inclusion on Yahoo 360.
Stay in touch.
Frank Tocco--Marketing Mentor