May 14, 2008

"How To Get Paid To Prospect"

"How To Get Paid To Prospect"
Today we’re going to talk about money, and how to make more of it, starting right now this very day, in your business.

So here’s our staring point… On average, 97% of your prospects are never going to buy your products on become distributors. That’s just a fact.

Second, you need to understand that there is a cost associated with finding good quality prospects.

On average, most people will probably end up spending $5 to $20 per lead that you produce yourself with advertisements or that you buy from a lead company.

On the low end, that comes to $500 spent per 100 leads.
2 or 3 out of those 100 people MIGHT buy your products or become a distributor.

That means that you’re only tapping into 2 or 3% of your potential income!

That should be a massive epiphany for many of your right now.

You should be shocked and appalled by the fact that if your sole goal is to build a downline, that you’re going to miss out on 97% of your potential income.

Not only that, but the reality is that if you don’t go out and find a way to monetize the other 97 leads that said no, you’re probably going to go out of business, and that’s all there is to it. We’ll here’s how to fix that…

We already know that most people are skeptical, lazy, and would rather learn how to do something than actually do it, so why don’t we tap into that psychology and give them what they want…

Instead of immediately asking them to put down $300 to $3,000 to become a distributor, why don’t you market and promote a front-end retail product for $29 that basically allows them to take a test-drive.
A course or training guide that teaches them how to build a successful business. And by the end of that course, they’re so sold on your opportunity that they call you up ready to get started.

"Nobody who bought a drill actually wanted a drill, they wanted a hole.
Therefore, if you want to sell drills, you should advertise and sell information about making holes – NOT information about drills.

This will give you an opportunity to monetize 10-20% of your leads, instead of just 2-3%.

Magnetic Sponsoring teaches you how to implement this model into any business and I gave a copy of it to my friend Jay a few months ago. He followed the instructions in this chapter of the book and put together a 1 hour DVD to sell to their prospects for $49.00.

Within the first 20 days, the company had record month, recruiting more customers and distributors than any other time in their history.

AND… the sale of the DVD’s put an extra $145,000 of gross revenues PER MONTH, into Jay’s business. That’s a new 7-figure income stream for those guys just from what they learned in Magnetic Sponsoring, and I have dozens of other success stories just like this one.

Right now, there’s a very good chance that you’re only making money when you sponsor a new rep, but unless you have mastered that process, the learning curve is going to cost you dearly.

You need to make money during your daily prospecting whether people join your organization or not, and the key to doing that, is to market an inexpensive RETAIL product!

It’s much faster and easier to make $500 in retail sales than it is to build a $500 residual check!!!!

Those quick sales are what pay for your leads and ads and perpetuate your business so that you can stay in the game long enough to build and leverage the buying power of a large organization.
Not only is the money important for financial reasons, but it’s vital to your mindset as well.

When you have money coming in, even if it’s just a few hundred dollars per month, the desperation disappears. The anxiety disappears. Checks don't bounce. The spouse stays happy.

Their learning curve is paid for, and NOW, you have a new retail customer who is much easier to bring into the business because a relationship has been established.

The question is, what do you retail?

Do you need to sell 5 bottles of your vitamin product everyday?
No, that’s not exactly practical.

You need to retail something which can be sold AUTOMATICALLY through direct response

That means sales come in 24/7 with or without your direct influence.

Many of our affiliates choose to promote the Magnetic Sponsoring products through our affiliate and lead generation system because we do all of the marketing for them.

I won’t get into it now, but this lets you monetize your leads and make a retail income, even if someone doesn’t join your primary opportunity.

Imagine what would happen to your business if you made an extra $300-$3,000 per month whether you sponsored a new rep or not.

Imagine what would happen if you put that money back into your business for even more advertising the next month…

Retailing information to your leads is a necessary part to your long-term success because you need to make money. Not next month, not next year, but right now.
Automatically. Hands free.

Without having to be a master recruiter.
Without having to put fliers on cars. Without having to spend $500 per month on leads, and without having to drag your buddies to an opportunity meeting.

So here's the formula of the MLM Masters:
You place ads.

But unlike everyone else out there losing their shirt pitching their primary business opportunity, you’re promoting an inexpensive retail product first.

Something that can be marketed automatically and purchased directly from the web without your direct involvement.

A great example of this would be the Magnetic Sponsoring course.
The retail sales pay for your ads and your new customers become your leads!
This means you can advertise MASSIVELY and ENDLESSLY at no cost to you! Which means you can generate as many leads as you’d like at a discount, or even free.

The real marketers in this industry who treat their business like a business do three things…

First, they retail generic information.

Second, they advertise that information instead of their business.

Third, they backend their prospects into their primary opportunity weeks or months down the road after they’ve already turned them into a paying customer on the front end.

This is called a marketing pipeline and with today’s technology, you can completely automate the process.

Let me give a very basic example of what this looks like…
You place some advertisements online which drives traffic to a lead capture page you’ve put together which gives away free tips on how to build a successful home business.

The prospect enters their email address and starts to receive your helpful emails.
Within those emails, you promote a course that costs about $40. The readers can go directly to the sales page for the product and place their order 24/7.

Every time you sell a copy of the course, you make $20.00.
That’s money that goes back into your pocket before they’ve even joined your primary business.
Now let’s say that in the 5th email you send them, you give them tips on how to choose the right home based business.

Within this email, you tell them why you joined your particular company and sell them on why you believe it’s the best option for them as well.

Some will get started, and others won’t, but I hope that you can see how this marketing pipeline works.

Obviously the first part of this process has to do with writing and placing your own advertisements.

Unfortunately, because this is an industry of marketing and promotion pursued by people who have no idea how to market or promote, there’s a very good chance that you have no idea how to write a truly effective ad.

Fortunately, I have earned a reputation for being one of the top copywriters in the entire industry, and here are a few of my best tips on how to write incredibly effective ads that will cause your prospects to respond quickly and buy your products…

Discover how to write effective ads in in the next post tomorrow.

Get Your Copy Of Magnetic Sponsoring Today... You'll Learn How To Create Endless New Leads And Attract Hundreds of New Customers And Distributors To You Forever!

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